This really matters because the GDPR is aimed at preventing users from receiving unwanted marketing emails. But instead, it applies to ALL the personal data that you have lying around. So even if the customer has ‘opted in’ to receiving marketing from you, it still counts as unsolicited marketing. CRM Maintenance 101: How Dirty Is Your Data? However, if we were to approach a company like Deliveroo with our sales process automation solution, our service does not explicitly relate to their company statute, despite them having a sales team. Only take a phone number if you plan to call your prospect. Lead generation and prospecting are essentially sourcing personal data to use in sales campaigns. Here's how to use all those GDPR opt-in emails to unsubscribe from unwanted marketing emails forever. If you’re receiving emails from a legitimate UK-based organisation that you don’t want to receive emails from, you should use the unsubscribe link at the bottom of their emails to unsubscribe. The standard for consent is also higher, now. Klarna has been reported to the UK’s data regulator for sending “unsolicited” marketing emails. An opportunity for a proper cleanse. Using email lists with GDPR. You must also include an option to opt out of receiving further emails. Covering key dos and don’ts for email marketing, these simple rules will help you along the way to ensuring your processes are GDPR-proof, for when the 25 May finally arrives… Do’s and don’ts Rules on this comes down more to a provision outlined in GDPR’s sister law: the ePrivacy Directive. GDPR applies not only to email addresses you’ve acquired after it’s instated. For example: “Hi Patrick, I found your profile on LinkedIn as I was looking to build up my network of influential leaders in sales and after some research into [company name] I thought our service might be of interest.”. Working with a company, such as DataMasters, that can develop a targeted email list, can be much more effective. It needs to be explicit. Covering key dos and don’ts for email marketing, these simple rules will help you along the way to ensuring your processes are GDPR-proof, for … However, it’s worth remembering that … First Move operates under strict legislation policies. They then guessed your email using publicly available information and ran it through a verification tool.”. The ICO describe it as the most appropriate basis when “the processing is not required by law but is of a clear benefit to you or others”. “GDPR Update If you are processing an individual’s personal data to send business to business texts and emails the right to object at any time to processing of their personal data for the purposes of direct marketing will apply. And now is the time to start evaluating your current marketing tactics—shifting them, and improving them, to be more transparent, and more effective. Any outreach program or software today will have an automated unsubscribe feature as a basic part of the service. So sending an email, to get permission to send emails—seems, at the very least, like an expensive gamble. Mon 21 May 2018 12.21 EDT. For further information about what CRM cleansing is and whether you need it have a read of these articles we have published over the last month: Or for a more comprehensive guide to CRM maintenance, you can download our ebook — How To Deal With CRM Data Erosion. Again, if you keep detailed lead generation records, or ask for these from your suppliers, then you have a detailed response to this question. Emails or text messages must clearly indicate: It needs to be specific. It’s therefore easy to give your consent without meaning to or even knowing that you’ve done so. Both TalkTalk and Carphone Warehouse received 400k fines for this particular offence. As a supplier of email lists and leads for countries across Europe Taskeater has taken steps to ensure total compliance. This is still explicitly restricted just about everywhere. Please explore the app on desktop for an optimal experience. “Header information” refers to the extra information sent … If you are using Taskeater for list building, check with your account manager what sourcing process we are using. Taskeater offers CRM cleansing and data discovery services to B2B companies of all sizes. You can talk to someone about our service here. Be separate from other terms an… But if that hasn’t killed these sorts of cold emails stone dead—GDPR will. They’re the “I saw you were part of this group on LinkedIn, and you made a comment on an article I wrote. Pros of Double Opt-In. Scary information. Then ensure that the opt-out mechanism is clear and visible at the bottom of your email. YES – You do not need consent to send marketing emails to corporate email addresses. Start 15-Day Free Trial Of Convert Experiences. Asking for consent to receive marketing materials, is in and of itself, sending a marketing material. You must also offer the choice to opt out of future emails, and provide a link to your GDPR compliant privacy policy. You've successfully submitted your details to start your Convert Experiences 15-day free trial. You ask for someone's consent, they understand the question and the implications, and they make a genuine choice. A new company project? Spam emails are emails sent to you without your knowledge or consent, which often contain marketing. Most common cold-emailing tactics are a GDPR nightmare. I then guessed your email address and ran it through a verification tool we use to build lists for all our clients.”. When signing up for something, organisations will often include an option that says ‘contact me about future offers’, which might be pre-ticked, buried in the small print or written in confusing double or triple negatives. (…or something called “legitimate interest”—for which the requirements can be pretty strict). If you intend to send unsolicited email, you need to abide by these rules. It needs to be affirmative. By law, you shouldn’t send any emails to people who didn’t agree to receive them. There are a few ways to do this. For example, in the UK, B2B cold emails for corporations have very different rules than B2B small business and B2C emails. In doing so they broke the law…Sending emails to determine whether people want to receive marketing without the right consent is still marketing and it is against the law.”. A simple way to ensure you do this is don’t ask for data if you don’t plan on using it. Connect with Dan. The most important aspect of the opt out is that it is clear, easy to follow, and enforced on your end. GDPR and Email Marketing The new general data protection regulation (EU GDPR) has a direct impact on marketing practices, including email marketing. 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