… Many of Apple's primary competitors are primarily manufacturers of computers. Today, Apple has about six range of computers namely, MacBook, MacBook Air, MacBook Pro, MacBook mini, and iMac. Hewlett packard also has a wide consultancy presence across the globe and is not concentrated on the US (something which Apple is known for). As in the computer space, though, Apple has not completely dominated the market. Its Acer aspire series and travel mate series of computers has given Acer a domineering position in the computer market. This Chinese company offers consumer PCs as well as mobile phones and other electronics. Microsoft Corporation has made significant contributions to the IT industry. Toshiba is rapidly expanding especially in its laptop niche and will most likely prove to be a formidable computer manufactures in the years to come. Microsoft Corporation has made significant contributions to the IT industry. Through its rich history and notable success, Sony has set its own standards for electronic devices, instead of imitating other brands. Some of the recent developments in the market are: Aside from the interesting story of how the name Hewlett Packard came to be, the company also has an exciting success story. Today 90% of computers both mobile and desk-based utilize Microsoft software. December 17, 2017 By Hitesh Bhasin Tagged With: Brand competition. Apple reaps all the rewards from iPhone sales. Toshiba is one the widely recognized brands that provide a wide range of electronics. HP Inc. (HPQ) has a history dating back to 1939 as part of the original Hewlett-Packard Co. Google is a major Apple competitor in multiple fronts, including cloud storage, with the Google Drive competing against Apple's iCloud service. Aside from the success, Apple has gained from its line of Mac computers; their smartphones are also doing well in the global market. Even Apples own Mac computers run on Microsoft operating systems. With all of the competition, the consumer benefits from expanded innovation and lowered prices. Lenovo Group is a Chinese company that provides consumer PCs, mobile phones, and consumer electronics as well as software systems. Their devices are well assembled and feature great configuration and design. Asus has several models which fall close and hence it is considered as one of the Apple Competitors. 4 in the global smartphone rankings after being leapfrogged by Chinese upstart Xiaomi. Often referred to as 'two-horse race' about the competition between Apple and Samsung, the ';duopoly' has rewritten the rules of competition in smartphone industry. Apple is undoubtedly one of the few brands that have enjoyed consistent success. Feel free to comment below. Samsung personal computers are a top favorite among consumers. When we consider Samsung as one of the top Apple competitors, we are definitely considering its smartphone as a competitor much above their laptops. Among many others, Sony laptops contribute a significant percentage to the brand’s annual revenues and net worth. Sony is also a competitor to Apple’s iphone though it nowhere near the level of Samsung in competition with Apple. This will encourage users to upgrade in countries where 5G network services are available. Apart from Samsung, Apple's largest challenger in the smartphone market, other competitors include Motorola and other phone companies that produce Android or Windows compatible smartphones. Huawei moved its way into a clear number two spot as the only smartphone vendor at the top of the market that saw volumes grow during 1Q19. The company’s strong belief in innovation has seen it grow its brand from a humble motherboard manufacturing company to now a global player in the IT market. Smartphone enthusiast will agree with us that Xiaomi mobile devices are a great deal to buy considering their affordable pricing and excellent built quality. Google products are quite popular among computer and smartphone users and the company today has decided to venture into the smartphones market. The offers that appear in this table are from partnerships from which Investopedia receives compensation. Bargaining Power of Suppliers. Right from the iPhone, iPod, iPad and even the Macintosh line of computers. In the same quarter, Samsung led with 17.3% of the market, with Huawei third with 14.8%. Also, brand Samsung has a significant share of the Smartphone market. Microsoft and Apple have made huge stride through their years. Every product of Apple launched is a revolution. Apple products have been synonymous with innovation, sleek design and approachable user interfaces for millions of users and for multiple decades. This Chinese company has come up with sleek design and in the hearts of its Chinese markets as well as the global market. Sony personal computers are incredibly popular in many markets around the world. As global sales of smartphones stall, the two companies with the largest slice of the market are losing ground to competition from China. The Above were all Apple Competitors in the market. Unfortunately, it had to split up to form HP enterprise and HP Inc. with the later taking on the mantle of manufacturing and supplying computers, printers and offering IT solutions to users. Samsung does not have an equivalent high brand equity for its laptop segment but due to the residual branding of Smartphone, there is greater awareness and adoption of Samsung Laptops. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Smartphone Manufacturers Among the most significant Apple products is the iPhone. Your email address will not be published. Pixel was specifically launched to challen the market dominance of the Apple Iphone and to bring a premium phone with an Android OS. The smartphone market has become commoditized to the extent where rival firms are pushing the prices down and creating price wars. Xiaomi is a Chinese company that develops, manufactures and supplies smartphones and consumer electronics. Although the company enjoyed tremendous success, it was until it acquired IBM Corporation that Lenovo gained popularity as the world leading PCs vendor. Apple (AAPL) earned a net profit of $59 billion in 2018, making it the … While we can’t give clear statics to show how well Dell is doing right now, speculation indicates that the company through significant acquisitions and partnerships has seen it double its sales and revenue in the recent years. You can follow me on Facebook. GooglePlay is their own version of iTunes, which is big enough to worry the executives at Apple. Google, however, has brought in its range of smartphones known as Pixel. Apple offers a wide range of products, and the company remains a fierce competitor in several markets ranging from laptops, entertainment media to smartphone mobiles. Post-split, HP Inc., has made tremendous strides as it continues to provide users with quality and affordable products and is. Dell has participated in numerous acquisitions and other partnerships in recent years, though it does not offer smartphones. Unfortunately, Dell does not have smartphones and hence it is one of the Apple Competitors only for Laptops and is a primary competitor for Macbook. A semiconductor is a class of electrical component found in many consumer and industrial products. It develops … Apple, which usually launches new iPhones every year in the third quarter, was forced to push this year’s release to October owing to coronavirus-related supply chain disruptions. Also, Microsoft licenses software products for computers. The quality of these products is excellent, and their prices are affordable to all. The history of Acer is quite impressive, from the changing of the brand name from Multitech to Acer to being a globally recognized computer manufacturer and supplier in the world. The chosen market for this market analysis example is the smartphone industry. Can you suggest any further Apple competitors? Apple Corp. manufactures and markets a variety of computers and consumer electronics products, including smartphones, tablets and music players. Business description. Industry trackers on Thursday released estimates that show the iPhone maker close to matching or surpassing its Korean rival in shipments during the pivotal holiday quarter I love writing about the latest in marketing & advertising. Samsung’s Galaxy series and Note series are both premium series which are the major reason for dents in Iphone sales. Asus employs approximately 11,000 people across the world. GAFAM stands for the stocks of Google, Apple, Facebook, Amazon, and Microsoft. Microsoft is also quite famous in other markets like in entertainment products. I want to read on Dell 10-k Financial Report and new product and Apple 10-k to analysis their market value. Among these devices, laptops have mainly made brand Toshiba quite popular in the market. An original equipment manufacturer (OEM) provides the components in another company's product, working closely with the seller of the finished product. Although Samsung is the go to brand for Smartphones, the same cannot be said about its laptop. A killer application, or "killer app" is a software program, feature, or user-interface perceived as innovative enough to influence trends and sales. Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020. And even though he stepped down from the company, his plans, and vision for the Microsoft Corp. Have become an incredible reality. Seven months ago, on the verge of Samsung’s Galaxy S9 reveal at Mobile World Congress, the Korean electronics giant still trailed Apple’s lead in the U.S. smartphone market (among adults, ages 18 and … The revenue growth was below Apple Inc 's competitors average revenue growth of 14.91 %, recorded in the same quarter. The later in particular made several headlines with its very sleek designs and innovative technology. The smartphones market is a rather competitive market dominated by established players such as Samsung, Huawei, Apple, Xiaomi, among others. Some of them have a strong presence in Laptops whereas others have a strong presence in Smartphones. For many years now, Sony has put in a lot of effort, resources and time to provide its clientele with nothing but the best of products and services. Samsung, a South Korean company producing both personal computers and smartphones, is a major competitor, particularly for the iPhone. Today, Acer has branched out its operations as it now develops, manufactures and supplies, not only computer and its hardware, but it also provides smartphones and entertainment media gadgets to its clientele. The Samsung Galaxy and Note series have been responsible for reductions in iPhone sales for many years. Asus is a lower end competitor to Apple and one of the reasons Apple needs to keep an Eye on Asus is because of its small netbooks. Q2 2019 Highlights. Comparing the results to its competitors, Apple Inc reported Total Revenue increase in the 3 quarter 2020 by 1.03 % year on year. With a few years have passed on, these two companies even compete fiercely with Dell’s XPS line taking Apple head-on in the PC market. Acers partnership with Ferrari and entry into the smartphone market have seen the brand evolve from juts single market company into a diverse brand providing a wide range of computer products, hardware, software as well as mobile technologies. Although it lacks in Marketing and Brand equity. Different options for the Xiaomi phones are available for various customer segments, and their prices vary accordingly. Similarly, some competitors try to emulate Apple to obtain a higher market share, but the company uses its leading design teams, talented engineers, to invest resources in research and development programs. In this way, Lenovo competes with Apple on many different product lines. When compared to Apple, Samsung can be the primary competitor to Apple’s Smartphones – The Iphone. There is stiff competition between these two brands, especially for the computer, smartphone, and entertainment media markets. • List of AAPL Competitors Sony Corporation is one of the leading electronics companies in the world today. Samsung today is one of the largest and most profitable companies in Asia and the world in general. In particular, betw een 2007 and 2012, the number of competitors in the smartphone industry has incre ased by 50%, with an average share of new companies ov er total number of competitors of 19%. Besides, Huawei is the only brand that could compete with Apple in terms of brand image in the high-end space in China after Samsung’s failure.” Samsung’s share … Pixel smartphones are fierce contenders among the top Apple Competitors. The company started off as a provider of computer devices and computer hardware back in 1976. 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